Behind Muscle Matters
Built by therapists, designed for clients.
Muscle Matters started with a simple idea: if we focused entirely on massage therapy — and did it exceptionally well — we could create something better for everyone. From day one, we’ve been dedicated to raising the standard of care for both our clients and our team. We believe that when therapists are supported, clients feel the difference — and that’s what keeps people coming back.
Our Story
Muscle Matters opened in 2006 with a clear goal: to create a better kind of massage therapy clinic. One that puts clients first, supports therapists fully, and raises the bar for the entire industry.
From the beginning, we’ve focused on providing the best experience possible — and we’re constantly refining it. We welcome feedback, invest in our team, and build in thoughtful touches that make every treatment better.
We also take pride in contributing to the growth and professionalism of massage therapy as a field. Our team leads by example, championing high standards, great service, and a commitment to doing things the right way.
What Makes Us Different
We’re not your average massage clinic — and we never wanted to be. Here’s what sets us apart:
Only Massage
It’s all we do, and we do it exceptionally well. Our entire clinic is built around delivering outstanding massage therapy.
Top-Tier Therapists
We hire carefully and train continually. Every therapist on our team brings both skill and heart to the table.
An Elevated Experience
From heated tables to fruit-infused water to thoughtful extras, we’ve designed every detail to make you feel cared for.
Built to Be Loved
We’re proud to be a place where clients feel better and therapists feel valued. That’s how you build something that lasts.
A Great Place to Work
We believe that happy, supported therapists do their best work, and our clients can feel the difference. That’s why we’ve built a clinic culture rooted in respect, professionalism, and good vibes.
We give our team the tools, training, and environment they need to thrive. From a full admin staff to supportive colleagues and plenty of laughter behind the scenes, we make sure Muscle Matters is a place people are proud to be.
Community Involvement
We’re proud to be part of the Edmonton community and believe in supporting the people who support us. Over the years, we’ve donated to local fundraisers, sponsored events, and given back through in-clinic initiatives. Whether it’s providing door prizes, raffle baskets, or raising awareness for a good cause, we’re always happy to help make a positive impact — big or small.
